Does this sound familiar?
One piece, reformatted five times.
Website, newsletter, trade magazine, LinkedIn, archive. The content doesn't change; the reformatting eats the day.
The archive that's really a graveyard.
Years of articles and dossiers, formally preserved, effectively unfindable. Pieces get written that were already made three years ago.
Metadata and mandatory fields as endless follow-up work.
Tags, summaries, categorization, rights. Necessary for discoverability, deadly for pace.
AI you don't dare let near your columns.
Invented quotes, suspended journalists, corrections: everyone knows the examples. Credibility is your product, so the question isn't whether you use AI, but how — without risking it.
What we build for publishers and editorial teams
The living archive.
Everything ever published, searchable by content, with source and version attached. Reuse becomes faster than rewriting.
The conversion pipeline.
One piece automatically converted into the formats of every channel, with the final edit as the last step. The editor approves, the system does the hauling.
Metadata that prepares itself.
Tags, summaries and categorization as a proposal, ready to confirm or correct.
Editorial AI boundaries.
A working method and system setup in which AI may prepare everything and publish nothing. Including a policy you can explain to your editorial team and your readers.
Research and fact-check support.
Tracing sources, verifying claims, assembling dossiers. With references, not with assertions.
And sometimes the answer is: no AI.
A simple script, a better process, or doing nothing. You'll hear that too, when it's true.
Your credibility is the product. Our systems stay well clear of it.
Where this usually starts